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☆ Instagram and Threads will no longer promote ‘political’ content. No one knows what they define as ‘political’
▼ + stars: | 2024-02-15 | by ( Oliver Darcy | ) edition.cnn.com time to read: +6 min

New York CNN —What constitutes “political” content? “Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,” Mosseri explained. “Meta seems unable to define ‘political’ content,” Charlie Warzel, a staff writer at The Atlantic who covers the intersection of technology, politics, and culture, told me. According to Meta’s Ad Library, the company has raked in more than $4 billion in political and social issues ad spending since 2018. It’s not just limited to social issues.

Persons: Meta, Mark Zuckerberg, Adam Mosseri, ” Mosseri, Elon Musk’s, “, ” Judd Legum, ”, Mark Cuban, Charlie Warzel, Mosseri, ” Parker Malloy, It’s, Taylor, Jimmy Kimmel, Warzel Organizations: New York CNN, Popular Information, Washington , D.C, Meta, Meta’s Ad Locations: New York, Washington ,

☆ Publishers see dramatic drop in Facebook referral traffic as the social platform signals exit from news business
▼ + stars: | 2023-08-17 | by ( Oliver Darcy | ) edition.cnn.com time to read: +5 min

The Meta-owned company has quietly made changes in recent months that have dramatically reduced referral traffic to media outlets, more than half a dozen publishers told me. The move has put considerable dents in the daily traffic publishers see, with the damage appearing to be more pronounced among those who publish more hard news-oriented content. One publisher told me they’ve witnessed a more than 30% drop in year-over-year referral traffic. The recent changes reduce the already lackluster levels of referral traffic even more. Meta has long argued that publishers need Facebook more than Facebook needs publishers.

Persons: you’ve, ”, they’ve, Mark Zuckerberg, Meta, Zuckerberg, Adam Mosseri, ” Mosseri, Donald, Trump Organizations: CNN, Facebook, Meta, Big Tech, “, Congress, Instagram, ” Publishers Locations: lockstep, Canada

☆ Threads now has ‘tens of millions’ of daily users. But its honeymoon phase may be over
▼ + stars: | 2023-07-19 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

After surpassing 100 million user sign-ups in less than a week, user engagement on Threads has slowed. Threads daily active users fell from 49 million on July 7, two days after its launch, to 23.6 million users last Friday, according to a report published this week by web traffic analysis firm Similarweb. “I’m very optimistic about how the Threads community is coming together,” Meta CEO Mark Zuckerberg said in a post on the platform Monday. “We’re clearly way out over our skis on this,” Mosseri said in a Threads post the week of the app’s launch. Threads could be a way for Meta to eke additional engagement time out of its massive existing user base.

Persons: It’s, “, Mark Zuckerberg, who’s, Adam Mosseri, ” Mosseri, Mosseri, ” Meta, Elon Musk, ”, Ali Mogharabi, Musk, Scott Kessler, ” Kessler Organizations: New, New York CNN, Meta, Twitter, ”, ” Morningstar Locations: New York

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